Himalaya launches My Lakshya, a campaign to inspire youth to pursue their dreams and bridge the gap between passion
and career
Focuses on the message – keep the dream alive!
December 23, 2014:
The Himalaya Drug Company, India’s leading herbal health and personal
care company, which recently forayed into the men’s grooming segment
with their Himalaya For Him brand of face washes, has launched ‘My
Lakshya’ – a unique campaign that redefines the value
of living your dream.
Himalaya
conducted a survey to understand people’s dreams and ambitions across
Mumbai, Delhi and Bangalore
speaking to a mix of college goers as well as first jobbers. The study
revealed that a great number of people chose or followed a career path
based on their parent’s decisions, social pressures or financial
security. However there was a heaven and earth difference
between their dream career and their actual career. The study also
highlighted how each respondent sought parental support and acceptance
of their career choices.
This
is how the idea of My Lakshya was born, a campaign that aims to bridge
the gap between passion
and career. The campaign video highlights the disconnect between
passion and profession; as people grow up they forget about their
passion and dreams and end up making compromises and settling for less.
On the other hand, children believe in themselves and
show a strong conviction to pursue their dreams .The core message of
the campaign is about believing in yourself and not giving up on your
dreams. Himalaya wants to engage the youth and get them to participate
in My Lakshya, a national contest that opens the
doors to your dreams. From the entries received during the contest, 10
will be shortlisted and two winners will be chosen. To kick-start their
dream career, the two winners will be entitled to a cash price of INR.
100,000.
Speaking about the launch of the video, Vineet Jain, General Manager – Marketing, Consumer Products
Division, The Himalaya Drug Company, said,
“As a brand, Himalaya is perceived to be a ‘problem solver’ and an
enabler. This year, we entered the men’s grooming
segment with our range of face washes and the communication route we’ve
chosen is true to our brand DNA. Just as our Men’s face washes solve
specific problems – like oily skin and pimples – giving young men the
confidence to stay ahead in their life, My Lakshya
campaign builds on the role of the enabler– offering young adults a
platform to showcase their talent and realise their dreams.”
Speaking about the campaign, Ashwani Gandhi, Category Manager – Marketing, Consumer Products Division,
The Himalaya Drug Company, said, “Young
boys and girls in the age group of 18-24 years are very concerned about
their career and choices relating to it - whether it is deciding on a
college, a particular discipline or getting their first career break.
These are life-impacting decisions and they
cause a great deal of stress. Through My Lakshya, we’d like to give the
youth a platform that makes the journey of finding their dream career
more exciting.”
Amit Basak - Creative Director, Webchutney said,
“The brief given was that even today youth in India take up careers
depending on what society deems as acceptable and how can we address
this concern creatively while urging them to follow their passion. This
is how we arrived at the key message ‘Keep the
dream alive’, we thought of reaching out to kids to make the adults
realise what they are really passionate about and urge them to rethink
about their career choices.”
The campaign will be conducted over two months and target a national audience.
About The Himalaya Drug Company:
The
Himalaya Drug Company was formed in 1930 by Mr. M. Manal with a vision
to bring Ayurveda to society
in a contemporary form. Since its inception, the company has focused on
developing safe, natural and innovative remedies that help people lead
richer, healthier lives. Himalaya’s product portfolio consists of over
240 herbal healthcare, personal care and animal
health products. The ‘head to heel’ range of products offers customers a
complete regimen for maintaining internal and topical wellness.
The
legacy of researching nature forms the foundation of Himalaya’s
operations. Himalaya has pioneered
the use of modern science to validate the traditional Indian medicinal
system of Ayurveda. Cutting-edge technology is employed to create
pharmaceutical-grade herbal formulations. Today 81 years later,
Himalaya’s products have found remarkable acceptance with
over 400,000 doctors around the globe and consumers in over 90
countriesPR [DATA]
