The ‘Hair Affair’
campaign launches the Bollywood actress on digital platforms
 |
| Alia Bhatt the face of Garnier Fructis. |
Mumbai, 9th
June, 2014: Garnier Fructis, one of
India’s leading hair care brands, has named actor
Alia Bhatt as the new face of Garnier Fructis in India. This is the first time
that the brand has signed on a brand ambassador in India.
In this exclusive digital launch, Alia reveals
that she is the new Garnier Fructis Brand Ambassador through a digital film conceptualized and produced by digital
marketing agency FoxyMoron; where she recalls her favourite hair memories and the importance of
her hair - http://bit.ly/AliasHairAffair.
Alia has
garnered nationwide praise for her performances in films Highway and 2 States.
Her uninhibited acting style has made her one of the most
sought after young talent in the Indian film industry.
The
buildup to this digital reveal of Alia was through conversations of #10ThingsAboutHer, reaching
out to over 5,00,000 fans and followers
across the Garnier Fructis Facebook,
Twitter and Google+ platforms.
 |
| Alia Bhatt the face of Garnier Fructis. |
In addition to the video,
fans and users have an opportunity to share their ‘Hair Affair’ stories with Garnier Fructis on www.haircareforyou.in; these stories are about
favorite memories of their hair and the importance of their hair in their life.
Speaking
about her association with the brand, Alia Bhatt said, “My hair is very important to me and I only
trust Garnier Fructis which has always been my favorite
shampoo. I love it's fruity, long lasting fragrance and the way it leaves my
hair feeling nourished and strong. The new Garnier Fructis shampoos &
conditioners have been specially developed for Indian Hair. I hope every girl
using Garnier Fructis benefits from it the way I have”.
Commenting
on Alia's association with the brand, Rupika Raman, General Manager, Garnier
said, “We’re very happy to
welcome Alia on board as the face of Garnier Fructis.
Her personality and energy finds great synergies with Garnier Fructis.
No other brand is as synonymous with youth and vitality as Garnier Fructis. Alia brings both
these qualities to the table with her talent and individuality.”
Harshil Karia, Co-founder, FoxyMoron, says, “With an exclusive digital launch of a brand
ambassador in India, Garnier Fructis has chosen the digital medium as a
suitable platform to build an engaging relationship between the consumers/fans
and Alia Bhatt. Through the digital film, we aimed to give every fan a sense of
belongingness with Alia Bhatt and Garnier Fructis.”
Garnier Fructis on Facebook: https://www.facebook.com/GarnierFructisIndia
Garnier Fructis on Twitter: @FructisIndia
