Press Release- Go Eyeconic with White

BREAK THE CODES WITH WHITE ON YOUR EYES THIS NEW YEAR

LAKME LAUNCHES 5 NEW SHADES IN THE EYECONIC KAJAL PORTFOLIO

Mumbai,  23rd

December, 2013: After the phenomenal success of Lakmé Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White- an innovation that’s likely to break all codes of traditional kajal usage'. For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades  brown, blue, grey and green to the Eyeconic collection. 

Lakmé Eyeconic White

The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.
Talking about this new high-performance product, Arun Srinivas, VP Skin Care and Makeup, Lakmé says, “Indian women love to accentuate their eyes and the kajal remains an irreplaceable favourite. The success of Eyeconic Black encouraged us to look beyond the ordinary and we realize that our consumers are looking for subtle yet strong beauty statements that can enhance their overall look. Bearing this in mind, we now introduce the Eyeconic White – first of its kind innovation with a unique white packaging along with four more interesting shades that will take eye makeup to a new direction altogether.”
Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

Different ways to use Lakme Eyeconic Kajal

To get you started, Natasha Nischol has shared a cheat sheet with some quick eye looks to help you perfect the ‘white eye look’ this season.Shades of Lakme Eyeconic Kajal are priced at Rs 250 (0.35 gm) and will be available at all leading beauty stores starting 21st December 2013.


About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to http://www.facebook.com/iloveLakmé or www.lakméindia.com





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