Rimmel Apocalips shade 303 Apocaliptic- review

Hi Girlz, today i am reviewing Rimmel Apocalips in the shade 303 Apocaliptic. It's a bright Fushia pink, heavily pigmented and extremely long lasting.

Rimmel Apocalips shade 303 Apocaliptic- review

Rimmel Apocalips shade 303 Apocaliptic- review

Rimmel Apocalips shade 303 Apocaliptic- review

Rimmel Apocalips shade 303 Apocaliptic- review

RIMMEL CLAIMS-
It’s the End of Colour as you know it!
The intense rich color of a lipstick, enhanced by a satin smooth shine.
It’s neither a lipstick nor a gloss… It’s BIGGER than both!

PRICE- £ 4.99/- and RS. 475/-
QUANTITY- 5.5 ml
MY EXPERIENCE WITH THIS PRODUCT-
Rimmel Apocalips also called as "Show Off" in the USA come in a not so fat black colored tube that has the lip shade at the bottom of the tube. The packaging is stocky and quite stylish. I bought Apocaliptic which is a bright fushia color and i feel it's the perfect summer hue. The applicator is the regular doe-foot shaped but with a difference.....it has a tiny scoop that helps to get the precise amount of product for application. One swipe and it goes opaque and that point emphasis how richly pigmented and intense this lip lacquer is! The texture is creamy, light and doesn't bleed or settle into fine lines. On application it looks slightly glossy and turns matte within an hour and I like how it manages to stay on my lips for around 4-5 hours without drying my lips and tends to fade gradually leaving a light tint. However, it has a tendency to transfer onto cups and drinking glasses but i guess that's fine. Furthermore, it has a weird fragrance although not overriding but i don't actually like it!
In conclusion, yes what Rimmel says is very much true it's certainly neither a lipstick nor a lip gloss........ according to me its a mix of both worlds! A very creative innovation.
But I don't understand why did they changed the name from Apocalips to Show Off in the US because I think "Apocalips" is a very unique name......wonder whats with that?

Swatches Rimmel 303 Apocaliptic, L-direct sunlight and R-under the shade

HOW DO I USE THIS PRODUCT?
I apply the product to the center of my lips moving outwards. 
 
PROS

1. Vivid shade.
2. Good color pay off.
3. Easy to use.
4. One swipe does the job effectively.
5. Soft and creamy texture.
6. Doesn't settle into fine lines.
7. Brilliant staying power.
8. Doesn't dry out lips.
9. Fades gradually.
10. Deeply pigmented.
11. Light weight.
12. Travel friendly.

CONS

1.  Transferable.
2.  Unpleasant fragrance.

TIPS
Apply Rimmel Apocalips on clean lips. 

PRODUCT RATING
              4.5/5

WOULD I RECOMMEND THIS PRODUCT?
Definitely YES!