Press Release- Forest Essentials launches the much awaited men's collection.

Press Note

Fresh, Classic Ayurvedic Facial Care for Men - Forest Essentials launches the much awaited collection

13th March 2014, New Delhi : Having pleased a discerning clientele that demands Quality and Authenticity, Forest Essentials introduces its Facial Care Collection for men.  An increasing trend towards the finest Skin Care specifically for men has been on the list of Forest Essentials’ Research & Development and was completed this year.

The collection, with a blend of sensuous Sandalwood Oil and tangy Orange Peel is designed to leave you with lightly scented, refreshed skin, day long. The brand introduces four basic essentials of a stylish, well groomed man in the collection, including:

·      Sandalwood & Orange Peel After Shave Spray, 100 ml, MRP 1295

·      Sandalwood & Orange Peel Shaving Cream, 200 gm, MRP 1250

·      Sandalwood & Orange Peel Facial Scrub, 100 gm, MRP 1395

·      Sandalwood & Orange Peel Hydrating Moisturiser, 200 ml, MRP 1575

About the collection:

1. Sandalwood & Orange Peel After Shave Spray: Alcohol free, transparent and refreshingly calming

Ayurvedic name: Shrikhand Avum Narangi

Active ingredients: Aqua (Water), Citrus Sinensis (Sweet Orange) Peel Extract, Glycyrrhiza glabra (Licorice) Root Extract, Fresh Aloe Barbadensis (Aloe Vera) LEAF JUICE, Azadirachta Indica (Neem) Leaf Extract, Tocopheryl Acetate (Vitamin E), Menthol, Ocimum Sanctum (Holy Basil) Leaf Extract, Cinnamomum Zeylanicum (Cinnamon) Bark Extract, Santalum Album (Sandalwood) Oil, Citric Acid

Specially designed to soothe and tone the skin after a shave, or anytime during the day to refresh and re-energize. The purifying properties of Sweet Orange and Sandalwood, combined with the moisturizing ability of fresh Aloe Vera Juice, refresh the skin and give instant rejuvenation. Calming extracts of Basil and Licorice tone the skin and provide a cool soothing sensation while shielding it from environmental stress.

Direction of use: Apply a small amount on face after shaving to heal and refresh

Forest Essentials,Sandalwood & Orange Peel After Shave Spray

2. Sandalwood and Orange Peel Shaving Cream - A light textured Cream leaving you with a smooth razor glide 

Ayurvedic name: Shrikhand Avum Narangi

Active ingredients: Aqua (Water), Citrus Sinensis (Sweet Orange) Peel, SAPINDUS TRIFOLIATUS (Reetha) FRUIT EXTRACT, Fresh ALOE BARBADENSIS (Aloe Vera) LEAF JUICE, Withania Somnifera (Ashwagandha) Root Extract, Pueraria Tuberosa (Vidarikand) Extract, Ocimum Sanctum (Holy Basil) Leaf Extract, Azadirachta Indica (Neem) Leaf Extract, Tocopheryl Acetate (Vitamin E), Ginger (Zingiber Officinale) Root Extract, Santalum Album (Sandalwood) Paste, Menthol

Enriched with the revitalizing properties of fresh Sandalwood paste, fresh Citrus extracts and Aloe Vera juice, this shaving cream gently soothes and moisturizes the skin for a close and comfortable shaving experience. Antioxidant properties of Ginger, Neem and Vidarikand protect the skin.

Direction of use: Apply a small amount on wet skin; lather with shaving brush. Shave and rinse well.

Sandalwood and Orange Peel Shaving Cream

3. Sandalwood & Orange Peel Facial Scrub – A Gentle exfoliator, with natural nourishing Walnut Seed Kernels and Orange Peel.

Ayurvedic name: Shrikhand Avum Narangi

Active ingredients:  Aqua (Water), Prunus Amygdalus Dulcis (Sweet Almond) Kernel Oil*, Fresh ALOE BARBADENSIS (Aloe Vera) LEAF JUICE, Orange Peel granules, Butyrospermum Parkii (Shea) Butter,  Glycerin, Withania Somnifera (Ashwagandha) Root Extract, Citrus Sinensis (Sweet Orange) Peel Extract, Ocimum Sanctum (Holy Basil) Leaf Extract, Curcuma Aromatica (Kasturi Manjal) Rhizome Extract, Glycerol Monostearate, Emblica Officinalis (Amla) Fruit Extract, Tocopheryl Acetate (Vitamin E), Santalum Album (Sandalwood) Oil

*Cold Pressed

This Ultra Rich Facial Scrub, with oil rich Orange Peel acts as an effective scrubbing agent and gently removes dead skin cells and other impurities. The scrub is enriched with Sandalwood Oil and Shea Butter that help in maintaining the skin’s natural moisture levels. Antioxidant properties of Ashwagandha and Kasturi Manjal reduce the ill effects of free radicals, leaving the skin deeply cleansed, clear and smooth.

Direction of use: Apply a small amount on damp skin and rub gently to cleanse. Rinse well.

Forest Essentials,Sandalwood & Orange Peel Facial Scrub

4. Sandalwood & Orange Peel Hydrating Moisturizer- Deeply soothing with Aloe and Barley Protein extracts

Ayurvedic name: Shrikhand Avum Narangi

Active ingredients: Aqua (Water), Prunus Amygdalus (Almond) Kernel Oil*, Olea Europaea (Olive) Fruit Oil*, Glycerin, Withania Somnifera (Ashwagandha) Root Extract, Citrus Sinensis (Sweet Orange) Peel Extract, Ocimum Sanctum (Holy Basil) Leaf Extract, Glycerin, Butyrospermum Parkii (Shea) Butter, Fresh Aloe Barbadensis (Aloe Vera) Leaf Juice, Hydrolyzed Barley Protein, Vetiveria Zizanoides (Vetiver) Root Extract, Santalum Album (Sandalwood) Oil

*Cold Pressed

Easily absorbed, this traditional Ayurvedic formulation provides essential nutrients to the skin, restoring its natural firmness and hydration. Antioxidant properties of Basil and Ashwagandha reduce harmful effects of free radicals while effectively improving the overall skin texture and tone. Moisturizing and healing properties of Barley Protein and Aloe Vera and Cane Sugar are blended for their unique properties of attracting and retaining moisture in the skin.

Direction of use: Apply a small amount on face and neck after regular cleansing and toning

Forest Essentials,Sandalwood & Orange Peel Hydrating Moisturizer

**Availability

The products are available at all Forest Essentials Stores across the country and are also available at www.forestessentialsindia.com.

About the brand

Forest Essentials is an Authentic Traditional Ayurvedic Skin Care Brand. A pioneer in the Luxury Ayurvedic segment, today it has become the quintessential Indian Beauty Brand where secrets of ancient Ayurveda have been brought to life through pain-staking research and made available to modern day customers. It has the unique feature of being involved in the conception, formulation, manufacture, and sale of the products only through Company owned stores.

In the year 2008, Estee Lauder and Forest Essentials formed a strategic partnership where the Estee Lauder Group acquired a minority stake in the Brand, making Forest Essentials the first Indian Brand in their prestigious roster of global players. The Company has since expanded the repertoire of its offerings in the Facial care, Body care, Hair care, and Wellness categories.

Forest Essentials is also the leading supplier to the most prestigious luxury hotel chains in India including The Taj and The Oberoi Group of Hotels. Today, since its inception in the year 2001, Forest Essentials retails from 29 Company owned retail stores across the country.



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